Eight Principles for Effective and Inviting Climate Communication 2022 Most people just don’t hear enough about climate change. For example, 66% of Americans hear about climate change in the media once a month or even less (explore the data here). In countries around the world, most people say they need more information about climate change. The more often people hear...
Communicating climate change in Egypt, Tunisia and Mauritania 2021 This report provides local climate advocates across civil society as well as government, media and business with advice on how to effectively engage their audiences with climate change. This work is the result of a series of values-based focus groups (known as narrative workshops, a peer-reviewed research model we’ve developed over...
Climate Justice: A Messaging Guide 2021 We’ve put this guide together to share some of our initial messaging learning from Framing Climate Justice, a participatory cross-movement framing project coordinated by PIRC, 350.org and NEON seeking to bring justice firmly to the centre of climate change communications. During the project we explored different framing and narrative techniques, carried out communications research,...
Reducing Plastic Pollution: Campaigns That Work 2021 We have examined over 65 scientific papers, journalistic articles and surveys to learn what works in shifting individual behaviour. And we analysed 50 campaigns that try to address sustainable plastic use in some way, to see which of those techniques and concepts they are using, whether they have been effective, and why. These...
Britain Talks Climate: A toolkit for engaging the British public on climate change 2020 Britain Talks Climate is an evidence-based toolkit designed to support any organisation that wants to engage the British public on climate change. It offers a shared, strategic understanding of the British public, and – against a backdrop of growing concern about polarisation – identifies effective ways...
Six ways to change hearts and minds about climate change 2020 What we say about climate change and how we say it matters. It affects how people think, feel and act. The right story can build the public appetite needed to catalyse change. Decades of research and experience shows how stories can shift how people think and feel. They can...
Communicating climate change during the Covid-19 crisis: what the evidence says 2020 The world has changed and climate advocates are having to change with it, adapting plans and campaigns to a profoundly new external environment. Timing and sensitivity are paramount in communicating climate change during Covid-19 – otherwise the climate sector risks undermining climate action for the long term. So...
Positive Communication Toolkit 2020 When it comes to the natural world, grim headlines abound. As we hear of forests burning and species going extinct, it can be hard to remain hopeful. However, amongst the stories of loss, there are also many inspiring stories of hope that are waiting to be shared, learned from and replicated. Conservation Optimism is built on...
How to Talk about the Ocean so that People will Listen 2020 When communicating about the ocean, we all make choices about what we say and how we say it. We can make choices that increase public understanding and boost support for action to heal the ocean. We can avoid messages that get lost in translation. By framing our communications well we can be confident...
Engaging the public on climate risks and adaptation 2020 As the UK continues to deal with record-breaking flooding and prepares to host the UN climate summit in November, a survey conducted in collaboration with Cardiff University reveals the biggest shift yet in public perceptions of climate risks, resilience and adaptation. Topline findings of the survey of over 1400 nationally-representative adults...
