Resources for Environmental and Sustainability Communicators
This report provides local climate advocates across civil society as well as government, media and business with advice on how to effectively engage their audiences with climate change. This work is the result of a series of values-based focus groups (known as narrative workshops, a peer-reviewed research model we’ve developed over the past decade), which we trained our national partners...
We’ve put this guide together to share some of our initial messaging learning from Framing Climate Justice, a participatory cross-movement framing project coordinated by PIRC, 350.org and NEON seeking to bring justice firmly to the centre of climate change communications. During the project we explored different framing and narrative techniques, carried out communications research, developed new ways of talking about...
Britain Talks Climate is an evidence-based toolkit designed to support any organisation that wants to engage the British public on climate change. It offers a shared, strategic understanding of the British public, and – against a backdrop of growing concern about polarisation – identifies effective ways to engage across the whole of society. The segmentation research underpinning Britain Talks Climate...
What we say about climate change and how we say it matters. It affects how people think, feel and act. The right story can build the public appetite needed to catalyse change. Decades of research and experience shows how stories can shift how people think and feel. They can make important actions feel right, normal and inevitable. Intentionally changing the...
The world has changed and climate advocates are having to change with it, adapting plans and campaigns to a profoundly new external environment. Timing and sensitivity are paramount in communicating climate change during Covid-19 – otherwise the climate sector risks undermining climate action for the long term. So what does the evidence say about how to engage people on climate...
When it comes to the natural world, grim headlines abound. As we hear of forests burning and species going extinct, it can be hard to remain hopeful. However, amongst the stories of loss, there are also many inspiring stories of hope that are waiting to be shared, learned from and replicated. Conservation Optimism is built on the belief that securing...
When communicating about the ocean, we all make choices about what we say and how we say it. We can make choices that increase public understanding and boost support for action to heal the ocean. We can avoid messages that get lost in translation. By framing our communications well we can be confident that we’re being heard and understood. These tried-and-tested ways of talking about the...
As the UK continues to deal with record-breaking flooding and prepares to host the UN climate summit in November, a survey conducted in collaboration with Cardiff University reveals the biggest shift yet in public perceptions of climate risks, resilience and adaptation. Topline findings of the survey of over 1400 nationally-representative adults in October 2019 include the fact that climate change...
We take our cues about what’s important from what we hear our family, friends, colleagues and neighbours talking about. Politicians also need strong social consent to implement successful climate policies. But talking about climate change, especially beyond the green bubble, is hard. That’s why we’ve produced an evidence-based, practical guide to help make those conversations easier and more meaningful –...
Greta Thunberg has clearly inspired a momentous youth movement, but many young adults who are aware of the urgency of climate change are yet to fully immerse themselves into the new wave of climate campaigning. Young campaigners have been telling us they want to reach beyond the usual suspects of young middle-class environmentalists. Our research with young campaigners revealed that...
