Eight Principles for Effective and Inviting Climate Communication 2022 Most people just don’t hear enough about climate change. For example, 66% of Americans hear about climate change in the media once a month or even less (explore the data here). In countries around the world, most people say they need more information about climate change. The more often people hear...
Climate Justice: A Messaging Guide 2021 We’ve put this guide together to share some of our initial messaging learning from Framing Climate Justice, a participatory cross-movement framing project coordinated by PIRC, 350.org and NEON seeking to bring justice firmly to the centre of climate change communications. During the project we explored different framing and narrative techniques, carried out communications research,...
Six ways to change hearts and minds about climate change 2020 What we say about climate change and how we say it matters. It affects how people think, feel and act. The right story can build the public appetite needed to catalyse change. Decades of research and experience shows how stories can shift how people think and feel. They can...
Positive Communication Toolkit 2020 When it comes to the natural world, grim headlines abound. As we hear of forests burning and species going extinct, it can be hard to remain hopeful. However, amongst the stories of loss, there are also many inspiring stories of hope that are waiting to be shared, learned from and replicated. Conservation Optimism is built on...
How to Talk about the Ocean so that People will Listen 2020 When communicating about the ocean, we all make choices about what we say and how we say it. We can make choices that increase public understanding and boost support for action to heal the ocean. We can avoid messages that get lost in translation. By framing our communications well we can be confident...
Are the public ready for net zero? Recommendations for building a positive public discourse 2019 There is currently a lack of research into communicating the concept of net zero and why it is needed, but existing insights on climate change communication suggest the phrase net zero is a technical one that will not resonate well with the public. The purpose...
Where now for the environment movement? Weathercocks and signposts ten years on 2018 Weathercocks and Signposts… advocated communicating and campaigning on the basis of a deep and imperative love for the natural world as one of many roots to inspiring environmental concern. But it also highlighted definite limits to the kind of arguments that we should make. It made the...
Framing Nature Toolkit 2018 Our wildlife matters…but so do our words. This guide will show that our choice of words is just as important as any other decision we make in conservation. The guide will explain what framing is and how we can use it to create a better world for wildlife. If we communicate with an understanding of framing...
Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations 2018 Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development...
Climate Visuals: Towards a new visual language for COP22 and beyond: Supplementary report: A comparison of images from COP21 and COP22 2017 A narrow visual vocabulary currently determines climate change in the public mind: polar bears, melting ice-caps, smokestacks and – as the results of our Climate Visuals research show – potentially polarising images of environmental protesters. This can undermine...
