Reducing Plastic Pollution: Campaigns That Work 2021 We have examined over 65 scientific papers, journalistic articles and surveys to learn what works in shifting individual behaviour. And we analysed 50 campaigns that try to address sustainable plastic use in some way, to see which of those techniques and concepts they are using, whether they have been effective, and why. These...
Recommendations for engaging young people with climate change campaigns 2019 Greta Thunberg has clearly inspired a momentous youth movement, but many young adults who are aware of the urgency of climate change are yet to fully immerse themselves into the new wave of climate campaigning. Young campaigners have been telling us they want to reach beyond the usual suspects of...
Where now for the environment movement? Weathercocks and signposts ten years on 2018 Weathercocks and Signposts… advocated communicating and campaigning on the basis of a deep and imperative love for the natural world as one of many roots to inspiring environmental concern. But it also highlighted definite limits to the kind of arguments that we should make. It made the...
European Perceptions of Climate Change (EPCC): Six Recommendations for Public Engagement 2018 The European Perceptions of Climate Change project (EPCC) provides insights into public attitudes towards climate change and energy transitions across France, Germany, Norway and the United Kingdom. In an initial report, the project detailed the socio-political context relevant to understanding perceptions of climate change in each of these...
Framing Nature Toolkit 2018 Our wildlife matters…but so do our words. This guide will show that our choice of words is just as important as any other decision we make in conservation. The guide will explain what framing is and how we can use it to create a better world for wildlife. If we communicate with an understanding of framing...
Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations 2018 Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development...
Principles for effective communication and public engagement on climate change: A Handbook for IPCC authors 2018 As several decades of awareness-raising and initiatives to engage the public have shown, climate change doesn’t communicate itself. A burgeoning evidence base on the social science of climate change communication now provides many explanations for why engaging on climate change can be challenging. Climate...
The Consensus Handbook 2018 This handbook provides a brief history of the consensus on climate change. We’ll summarize the research quantifying the level of scientific agreement on human-caused global warming. We’ll examine what the public thinks about the consensus, and the misinformation campaigns that have sought to confuse people. We’ll look at how we should respond to misinformation and how...
Climate Visuals: Towards a new visual language for COP22 and beyond: Supplementary report: A comparison of images from COP21 and COP22 2017 A narrow visual vocabulary currently determines climate change in the public mind: polar bears, melting ice-caps, smokestacks and – as the results of our Climate Visuals research show – potentially polarising images of environmental protesters. This can undermine...
Communicating Climate Change in India 2017 A large body of research shows that people need to understand climate change as a narrative, containing their own language and shaped by their own values and experience. Most climate change language however is dry, technical or too based in the campaign culture of the Global North. To date, there has been very little...
