Reducing Plastic Pollution: Campaigns That Work
Author(s): Ellie Moss
We have examined over 65 scientific papers, journalistic articles and surveys to learn what works in shifting individual behaviour. And we analysed 50 campaigns that try to address sustainable plastic use in some way, to see which of those techniques and concepts they are using, whether they have been effective, and why.
These campaigns come from manufacturers, foundations or non-profits, local and national governments, and international bodies. They all focus on single-use plastics and packaging, and they range from the hyper-local to the truly global.
Through this work, we have developed 6 effective strategies, 4 ‘watch-outs’ to be used with care and 4 common mistakes to avoid to help anyone creating a campaign.
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