Selling Sustainability: Primer for Marketers 2015 Sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly consumers are asking for them. — ninety-three percent of global consumers want to see more of the brands they use support worthy social and/or environmental issues, and three out of four teenagers say they want...
The Buzz on Buzzwords: Do Americans get the sustainability jargon you’re using – and does it make them want what you’re selling? 2015 It’s 2015, and green is exponentially more mainstream these days. It’s a selling point for many major global brands. It’s plastered all over product packaging. It’s the star of Super Bowl ads aimed at the American heartland....
The Hero’s Handbook: The How-To-Guide to Becoming a Hero Brand 2013 What is a hero? A hero is someone who solves the problems that are too big for the rest of us. In the movies this means saving the world from being destroyed by the latest death ray, then finding out the girl you love is your twin sister. In...
Weathercocks & Signposts: The environment movement at a crossroads 2008 As our understanding of the scale of environmental challenges deepens, so we are also forced to contemplate the inadequacy of the current responses to these challenges. By and large, these responses retreat from engaging the values that underpin our decisions as citizens, voters and consumers: mainstream approaches to tackling environmental...
