Sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly consumers are asking for them. — ninety-three percent of global consumers want to see more of the brands they use support worthy social and/or environmental issues, and three out of four teenagers say they want to buy more sustainable products. So...
It’s 2015, and green is exponentially more mainstream these days. It’s a selling point for many major global brands. It’s plastered all over product packaging. It’s the star of Super Bowl ads aimed at the American heartland. And we all know (and may be a little weary of) the lingo that goes with environmental marketing: Green. Eco-friendly. Sustainable. To say...
What is a hero? A hero is someone who solves the problems that are too big for the rest of us. In the movies this means saving the world from being destroyed by the latest death ray, then finding out the girl you love is your twin sister. In real life it’s bigger than that. It means championing fairness, fighting...
As our understanding of the scale of environmental challenges deepens, so we are also forced to contemplate the inadequacy of the current responses to these challenges. By and large, these responses retreat from engaging the values that underpin our decisions as citizens, voters and consumers: mainstream approaches to tackling environmental threats do not question the dominance of today’s individualistic and...
