Talk•Eco

Resources for Environmental and Sustainability Communicators

Tagged: business

Guides / Reports

Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations

Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development agencies – tend to sit between the two sectors, adopting some of the NGO concerns about social...

Guides

Selling Sustainability: Primer for Marketers

Sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly consumers are asking for them. — ninety-three percent of global consumers want to see more of the brands they use support worthy social and/or environmental issues, and three out of four teenagers say they want to buy more sustainable products. So...

Guides

The Hero’s Handbook: The How-To-Guide to Becoming a Hero Brand

What is a hero? A hero is someone who solves the problems that are too big for the rest of us. In the movies this means saving the world from being destroyed by the latest death ray, then finding out the girl you love is your twin sister. In real life it’s bigger than that. It means championing fairness, fighting...