Tagged: business

Guides / Reports

Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations

Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations 2018 Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development...

Guides

Selling Sustainability: Primer for Marketers

Selling Sustainability: Primer for Marketers 2015 Sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly consumers are asking for them. — ninety-three percent of global consumers want to see more of the brands they use support worthy social and/or environmental issues, and three out of four teenagers say they want...

Guides

The Hero’s Handbook: The How-To-Guide to Becoming a Hero Brand

The Hero’s Handbook: The How-To-Guide to Becoming a Hero Brand 2013 What is a hero? A hero is someone who solves the problems that are too big for the rest of us. In the movies this means saving the world from being destroyed by the latest death ray, then finding out the girl you love is your twin sister. In...