European Perceptions of Climate Change 2018 This report summarises the topline findings of the European Perception of Climate Change Project (EPCC), a study that gives insights into public perceptions of climate change across four major European countries – France, Germany, Norway and the United Kingdom. Research teams from each country and an International Stakeholder Advisory Panel collaboratively designed a theoretically...
European Perceptions of Climate Change (EPCC): Six Recommendations for Public Engagement 2018 The European Perceptions of Climate Change project (EPCC) provides insights into public attitudes towards climate change and energy transitions across France, Germany, Norway and the United Kingdom. In an initial report, the project detailed the socio-political context relevant to understanding perceptions of climate change in each of these...
Let’s Talk Faith & Climate: Communication Guidance for Faith Leaders 2017 Let’s Talk Faith and Climate: Communication Guidance for Faith Leaders is designed to be useful to both experienced and novice climate change and faith communicators. This guide synthesizes the latest academic research and message testing on climate communications from across the social sciences into a practical guide to support...
Let’s Talk Communities and Climate: Communication Guidance for City and Community Leaders 2016 Last year’s entry into force of Paris Climate Agreement was a crucial step forward in the efforts to transform communities around the globe to low-carbon, climate-resilient societies. The year 2016 also saw the conclusion of HABITATIII and the adoption of the New Urban Agenda, which defines comprehensive...
Let’s Talk Climate: Messages to Motivate U.S. Latinos 2016 Successful climate messaging that targets Latinos depends not only on choosing the right messenger, but also on understanding and connecting with distinct Latino views and values. Simply translating a message into Spanish isn’t enough – Spanish words and phrases do not always translate directly into English and vice versa. To be...
Toward Consensus on the Climate Communication Challenge 2016 On October 26–27, 2015, a meeting was held at the American Association for the Advancement of Science headquarters in Washington, DC to discuss the state of research into public attitudes and behavior about climate change. Participants included social science researchers who study public opinion and behavior about climate change (researchers) and those...
The Uncertainty Handbook: A Practical Guide for Climate Change Communicators 2015 If you have ever struggled with the communication of uncertainty, then this handbook is for you. It distills the most important research findings and expert advice into a few pages of practical, easy- to-apply techniques providing scientists, policy-makers and campaigners with the tools they need to communicate more effectively...
No Cause is an Island: How People are Influenced by Values Regardless of the Cause 2014 Public concern is crucial to the success of action on social and environmental causes. Neither government nor business can respond adequately to today’s profound social and environmental challenges without experiencing far wider public acceptance of the need for ambitious change, and far more vocal...
Diet Change and Demographic Characteristics of Vegans, Vegetarians, Semi-Vegetarians, and Omnivores 2014 In the summer of 2013, Humane League Labs carried out a large-scale survey of vegans, vegetarians, semi-vegetarians, and omnivores to learn the demographic and diet change patterns of each group. With over 3,000 respondents, including over 1,500 vegans and vegetarians, the survey was the largest of its kind ever carried out. The...
Think of me as Evil?: Opening the ethical debates in advertising 2011 This report argues that modern advertising’s impact on British culture is likely to be detrimental to our wellbeing, and may well exacerbate the social and environmental problems that we collectively confront. The balance of evidence points clearly in this direction. The standard defences of the advertising industry can...
