When it comes to the natural world, grim headlines abound. As we hear of forests burning and species going extinct, it can be hard to remain hopeful. However, amongst the stories of loss, there are also many inspiring stories of hope that are waiting to be shared, learned from and replicated. Conservation Optimism is built on the belief that securing...
Our wildlife matters…but so do our words. This guide will show that our choice of words is just as important as any other decision we make in conservation. The guide will explain what framing is and how we can use it to create a better world for wildlife. If we communicate with an understanding of framing we are more likely...
We created these style guidelines for media practitioners in the professions of journalism, entertainment media, advertising, and public relations to offer concrete guidance for how to cover and represent nonhuman animals in a fair, honest, and respectful manner in accordance with professional ethical principles. Given the scope of industrialized animal oppression and environmental crisis globally, we believe fellow animals, as...
The alarming rate and scale of biodiversity loss is no secret. Or at least it shouldn’t be. Yet it sometimes feels that no matter how hard we try to explain, repackage, or illuminate the problem – that the variety of life on earth is in dramatic decline – the message just doesn’t seem to stick. So what can we do...
This guide offers recommendations for the conservation sector and others on how to ensure their work strengthens the values that motivate people to protect and enjoy nature. Part of a longer report produced in collaboration with 13 UK conservation organisations, it is based on original analysis of these groups’ communications, workshop discussions, survey responses and in-depth interviews…. Psychologists, advertisers and...
This report offers recommendations for the conservation sector and others on how to ensure their work strengthens the values that motivate people to protect and enjoy nature. Produced in collaboration with thirteen UK conservation organisations, it is based on original analysis of these groups’ communications, workshop discussions, survey responses and in-depth interviews…. Although unflinching about the scale of the conservation...
