Which Farm Animal Photos are Most Likely to Inspire People to Eat Vegan: A Reanalysis 2018 This document presents a reanalysis of the data and the conclusions reported by Humane League Labs on January 25, 2015, in the blog post titled Report: Which farm animal photos are most likely to inspire people to eat vegan? Using regression analysis of the...
Which request creates the most diet change?: A Reanalysis 2017 This document presents a reanalysis of the data and the conclusions reported on September 20, 2015, by Humane League Labs in the blog post titled Report: Which request creates the most diet change and an accompanying report titled Report: Does Encouraging The Public To “Eat Vegan,” “Eat Vegetarian,” “Eat Less...
Animals and Media: A Style Guide for 2016 We created these style guidelines for media practitioners in the professions of journalism, entertainment media, advertising, and public relations to offer concrete guidance for how to cover and represent nonhuman animals in a fair, honest, and respectful manner in accordance with professional ethical principles. Given the scope of industrialized animal oppression and...
Which request creates the most diet change? 2015 This study examined whether the kind of request a person receives to reduce their animal product consumption leads to different amounts of real change. Participants received a pamphlet that made one of four requests: to eat vegan, eat vegetarian, “eat less meat,” or “cut out or cut back on” meat and animal...
Is Animal Cruelty, Environmental or Purity (“Abolitionist”) Messaging More Effective At Inspiring People To Change Their Diet? 2015 In this study, we compared different messages intended to persuade people to consider reducing or cutting out animal product consumption. Specifically, we compared animal cruelty vs. purity (“abolitionist”) messages, and animal cruelty vs. environmental messages. While some may reason that the purity...
Which farm animal photos are most likely to inspire people to eat vegan? 2015 This study investigated what kind of photos of farm animals and farm animal cruelty are most compelling in prompting people to want to reduce consumption of animal products. In addition, as indirect measures of investigating how likely such photos are to drive diet change, the study...
Is One Message or Multiple Messages More Effective For Inspiring People To Reduce Meat Consumption? 2014 The goal of this study was to assess whether presenting a single, focused message about why one should go vegetarian is more or less effective than presenting multiple messages in inspiring people to reduce or cease consumption of animal products. For example, is a...
What Cover Photos Make People Most Interested In Reading Pro-Veg Literature? 2014 The goal of this study was to determine what kind of cover photo would make a person most likely to pick up a vegetarian starter guide or accept a vegetarian leaflet. We report our analyses in two stages: we present analyses of the full sample spanning all ages...
Which factory farming video is more effective? 2013 In January of 2013, The Humane League ran a series of online advertisements to see which farm animal cruelty video was more effective at inspiring young women to want to change their diet: What Came Before or Farm To Fridge. A total of 83,000 viewers were tracked. A smaller-scale comparison, reaching 19,000...
