Communicating climate change in Egypt, Tunisia and Mauritania 2021 This report provides local climate advocates across civil society as well as government, media and business with advice on how to effectively engage their audiences with climate change. This work is the result of a series of values-based focus groups (known as narrative workshops, a peer-reviewed research model we’ve developed over...
Britain Talks Climate: A toolkit for engaging the British public on climate change 2020 Britain Talks Climate is an evidence-based toolkit designed to support any organisation that wants to engage the British public on climate change. It offers a shared, strategic understanding of the British public, and – against a backdrop of growing concern about polarisation – identifies effective ways...
Communicating Climate Change and Energy with Different Audiences in Alberta 2019 In this report we explore additional language that speaks to the values and identities of different audiences within Alberta. The report includes narratives tailored to each audience – what communicators call “sub-narratives”. The sub-narratives are intended to sit within the larger meta- narrative from Report I, giving the latter...
Climate communication in practice: how are we engaging the UK public on climate change? 2018 There is a growing appreciation of the need to engage the public around climate change, but how much do researchers and practitioners agree on how to go about this? How do they approach communicating climate change, and what are their motives for doing so? The...
Communicating Climate Change and Energy in Alberta 2018 This guide is intended to provide practical guidance for climate and energy communicators about what language works well and – crucially – what language might pose an obstacle for communicating with any specific group. This first volume is concerned with finding the language that works best across Albertan society by helping to...
Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations 2018 Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development...
Principles for effective communication and public engagement on climate change: A Handbook for IPCC authors 2018 As several decades of awareness-raising and initiatives to engage the public have shown, climate change doesn’t communicate itself. A burgeoning evidence base on the social science of climate change communication now provides many explanations for why engaging on climate change can be challenging. Climate...
Communicating Climate Change in India 2017 A large body of research shows that people need to understand climate change as a narrative, containing their own language and shaped by their own values and experience. Most climate change language however is dry, technical or too based in the campaign culture of the Global North. To date, there has been very little...
Global Narratives of Climate Change: A New Approach to Public Engagement Research 2017 Global Narratives is a pioneering initiative launched jointly by Climate Outreach and Climate Action Network International (CAN-I) to test and develop climate change messaging and narratives. It pilots a new model of cooperative design that avoids the high cost of qualitative research by training national partners to...
Public engagement with climate change post-Brexit: a centre-right perspective 2017 To accompany this year’s UK Climate Coalition Show the Love campaign, which we helped shape, we’ve created a new practical guide, “Public engagement with climate change post-Brexit: a centre-right perspective”, in collaboration with the Climate Coalition. Many climate campaigners and communicators consistently state that they struggle to have conversations with...
