Tagged: sustainability

Reports

Sustainable Consumption and Production Framing: A Research Summary

Sustainable Consumption and Production Framing: A Research Summary 2015 How do Canadians and Americans and specifically city sustainability directors view sustainable consumption and production? How do they frame and communicate SCP and what opportunities and barriers exist to talking with each other about this topic? This report attempts to summarize the state of Canadian and U.S. public opinion around sustainable...

Guides

Selling Sustainability: Primer for Marketers

Selling Sustainability: Primer for Marketers 2015 Sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly consumers are asking for them. — ninety-three percent of global consumers want to see more of the brands they use support worthy social and/or environmental issues, and three out of four teenagers say they want...

Guides / Reports

The Buzz on Buzzwords: Do Americans get the sustainability jargon you’re using – and does it make them want what you’re selling?

The Buzz on Buzzwords: Do Americans get the sustainability jargon you’re using – and does it make them want what you’re selling? 2015 It’s 2015, and green is exponentially more mainstream these days. It’s a selling point for many major global brands. It’s plastered all over product packaging. It’s the star of Super Bowl ads aimed at the American heartland....

Guides

The Hero’s Handbook: The How-To-Guide to Becoming a Hero Brand

The Hero’s Handbook: The How-To-Guide to Becoming a Hero Brand 2013 What is a hero? A hero is someone who solves the problems that are too big for the rest of us. In the movies this means saving the world from being destroyed by the latest death ray, then finding out the girl you love is your twin sister. In...