This report summarises and synthesises key trends, themes and findings in the field of science communication, with a particular focus on evidence from environmental and sustainability sciences. The report pays equal attention to the study of communicating scientific evidence, and the socio-political context in which science communication research is funded and science communication practice takes place. It maps existing research...
The goal of this report is to further the understanding of sustainable lifestyles and accelerate their widespread adoption. The report does so by identifying elements to consider when developing sustainable lifestyle and related initiatives, and by providing guidance for effective communication, framing and engagement strategies. Fostering and Communicating Sustainable Lifestyles intentionally links the discussion of sustainable lifestyles to best practices...
How do Canadians and Americans and specifically city sustainability directors view sustainable consumption and production? How do they frame and communicate SCP and what opportunities and barriers exist to talking with each other about this topic? This report attempts to summarize the state of Canadian and U.S. public opinion around sustainable production and consumption issues, as well as the opportunities...
Sustainable products, services and behaviors are the future. They are better for business, consumers and the planet, and increasingly consumers are asking for them. — ninety-three percent of global consumers want to see more of the brands they use support worthy social and/or environmental issues, and three out of four teenagers say they want to buy more sustainable products. So...
It’s 2015, and green is exponentially more mainstream these days. It’s a selling point for many major global brands. It’s plastered all over product packaging. It’s the star of Super Bowl ads aimed at the American heartland. And we all know (and may be a little weary of) the lingo that goes with environmental marketing: Green. Eco-friendly. Sustainable. To say...
What is a hero? A hero is someone who solves the problems that are too big for the rest of us. In the movies this means saving the world from being destroyed by the latest death ray, then finding out the girl you love is your twin sister. In real life it’s bigger than that. It means championing fairness, fighting...
