Most people just don’t hear enough about climate change. For example, 66% of Americans hear about climate change in the media once a month or even less (explore the data here). In countries around the world, most people say they need more information about climate change. The more often people hear about climate, and the more diverse the trusted sources...
We’ve put this guide together to share some of our initial messaging learning from Framing Climate Justice, a participatory cross-movement framing project coordinated by PIRC, 350.org and NEON seeking to bring justice firmly to the centre of climate change communications. During the project we explored different framing and narrative techniques, carried out communications research, developed new ways of talking about...
Britain Talks Climate is an evidence-based toolkit designed to support any organisation that wants to engage the British public on climate change. It offers a shared, strategic understanding of the British public, and – against a backdrop of growing concern about polarisation – identifies effective ways to engage across the whole of society. The segmentation research underpinning Britain Talks Climate...
The Debunking Handbook 2020 summarises the current state of the science of misinformation and its debunking. It was written by a team of 22 prominent scholars of misinformation and its debunking, and it represents the current consensus on the science of debunking for engaged citizens, policymakers, journalists, and other practitioners. The handbook is a consensus document that was created by...
What we say about climate change and how we say it matters. It affects how people think, feel and act. The right story can build the public appetite needed to catalyse change. Decades of research and experience shows how stories can shift how people think and feel. They can make important actions feel right, normal and inevitable. Intentionally changing the...
The world has changed and climate advocates are having to change with it, adapting plans and campaigns to a profoundly new external environment. Timing and sensitivity are paramount in communicating climate change during Covid-19 – otherwise the climate sector risks undermining climate action for the long term. So what does the evidence say about how to engage people on climate...
When it comes to the natural world, grim headlines abound. As we hear of forests burning and species going extinct, it can be hard to remain hopeful. However, amongst the stories of loss, there are also many inspiring stories of hope that are waiting to be shared, learned from and replicated. Conservation Optimism is built on the belief that securing...
When communicating about the ocean, we all make choices about what we say and how we say it. We can make choices that increase public understanding and boost support for action to heal the ocean. We can avoid messages that get lost in translation. By framing our communications well we can be confident that we’re being heard and understood. These tried-and-tested ways of talking about the...
Conspiracy theories attempt to explain events as the secretive plots of powerful people. While conspiracy theories are not typically supported by evidence, this doesn’t stop them from blossoming. Conspiracy theories damage society in a number of ways. To help minimise these harmful effects, The Conspiracy Theory Handbook explains why conspiracy theories are so popular, how to identify the traits of conspiratorial...
As the UK continues to deal with record-breaking flooding and prepares to host the UN climate summit in November, a survey conducted in collaboration with Cardiff University reveals the biggest shift yet in public perceptions of climate risks, resilience and adaptation. Topline findings of the survey of over 1400 nationally-representative adults in October 2019 include the fact that climate change...
