Communicating climate change during the Covid-19 crisis: what the evidence says
Category: Guides
Source: Climate Outreach
Author(s): Robin Webster, Adam Corner, Jamie Clarke, Stuart Capstick
Year: 2020
Excerpt:
The world has changed and climate advocates are having to change with it, adapting plans and campaigns to a profoundly new external environment. Timing and sensitivity are paramount in communicating climate change during Covid-19 – otherwise the climate sector risks undermining climate action for the long term.
So what does the evidence say about how to engage people on climate change while we’re dealing with another crisis? Through 10 principles, our guide provides insights into what effective climate communications can look like during the ongoing Covid-19 crisis.
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