Our wildlife matters…but so do our words. This guide will show that our choice of words is just as important as any other decision we make in conservation. The guide will explain what framing is and how we can use it to create a better world for wildlife. If we communicate with an understanding of framing we are more likely...
As several decades of awareness-raising and initiatives to engage the public have shown, climate change doesn’t communicate itself. A burgeoning evidence base on the social science of climate change communication now provides many explanations for why engaging on climate change can be challenging. Climate science is filled with uncertainties, a notorious stumbling block for communicating with non-scientists. For some, the...
We surveyed 857 Ontarians in September 2015 to explore thoughts about carbon pricing and Emissions Trading (cap and trade) policies and 12 frames/narratives. Each narrative (six on carbon pricing; six on cap and trade) expressed a different ‘idea’, or cognitive frame, developed by George Marshall at the Climate Outreach and Information Network (COIN).These ideas covered frames such as “polluter pay”,...
This report is intended to catalyse debate on current approaches to tackling a wide range of challenges – including global poverty, climate change and biodiversity loss. Whatever the success of civil society organisations in beginning to address such challenges, these often seem to be intractable or worsening. Throughout this report such challenges are referred to, collectively, as ‘bigger-than-self’ problems [Section...
