Are the public ready for net zero? Recommendations for building a positive public discourse 2019 There is currently a lack of research into communicating the concept of net zero and why it is needed, but existing insights on climate change communication suggest the phrase net zero is a technical one that will not resonate well with the public. The purpose...
Communicating Climate Change and Energy with Different Audiences in Alberta 2019 In this report we explore additional language that speaks to the values and identities of different audiences within Alberta. The report includes narratives tailored to each audience – what communicators call “sub-narratives”. The sub-narratives are intended to sit within the larger meta- narrative from Report I, giving the latter...
Communicating Climate Change and Energy in Alberta 2018 This guide is intended to provide practical guidance for climate and energy communicators about what language works well and – crucially – what language might pose an obstacle for communicating with any specific group. This first volume is concerned with finding the language that works best across Albertan society by helping to...
European Perceptions of Climate Change (EPCC): Six Recommendations for Public Engagement 2018 The European Perceptions of Climate Change project (EPCC) provides insights into public attitudes towards climate change and energy transitions across France, Germany, Norway and the United Kingdom. In an initial report, the project detailed the socio-political context relevant to understanding perceptions of climate change in each of these...
Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations 2018 Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development...
Communicating Effectively With The Centre-Right About Household Energy-Efficiency And Renewable Energy Technologies 2016 With continuing political polarisation around climate change and energy issues, there is an urgent need to reflect the views of centre-right citizens accurately and build communications around their values. There is no inherent reason why climate change and the centre-right should be incompatible. However, there has long...
Climate Solutions for a Stronger America: A Guide for engaging and winning on climate change and clean energy v2.1 2016 This guide is for leaders and citizens determined to push back against fossil fuel’s tight grip on American energy policy and to move our country forward – to catalyze leadership and action toward a clean energy future and a safer...
How to make the case for climate solutions: Ontarians’ views on carbon pricing and cap and trade 2015 We surveyed 857 Ontarians in September 2015 to explore thoughts about carbon pricing and Emissions Trading (cap and trade) policies and 12 frames/narratives. Each narrative (six on carbon pricing; six on cap and trade) expressed a different ‘idea’, or cognitive frame, developed...
Making the Case: Winning Messaging for Energy Efficiency 2015 Americans love energy efficiency. Poll after poll shows that overwhelming majorities of Americans have positive feelings about energy efficiency. So why aren’t there more policies in place to support this popular clean energy strategy? The answer also lies in those polls: While energy efficiency is viewed positively, people generally think it...
What works – and what doesn’t – for engaging people on climate change 2015 This Special Report from the Pacific Institute for Climate Solutions (PICS) is a synthesis of key findings from a cluster of PICS funded Social Mobilization research projects, conducted in British Columbia (BC) during 2010 – 2014. This report explains “what works” and “what doesn’t work” in...
