Tagged: energy

Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations

Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations 2018 Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development...

How to make the case for climate solutions: Ontarians’ views on carbon pricing and cap and trade

How to make the case for climate solutions: Ontarians’ views on carbon pricing and cap and trade 2015 We surveyed 857 Ontarians in September 2015 to explore thoughts about carbon pricing and Emissions Trading (cap and trade) policies and 12 frames/narratives. Each narrative (six on carbon pricing; six on cap and trade) expressed a different ‘idea’, or cognitive frame, developed...

Making the Case: Winning Messaging for Energy Efficiency

Making the Case: Winning Messaging for Energy Efficiency 2015 Americans love energy efficiency. Poll after poll shows that overwhelming majorities of Americans have positive feelings about energy efficiency. So why aren’t there more policies in place to support this popular clean energy strategy? The answer also lies in those polls: While energy efficiency is viewed positively, people generally think it...