Are the public ready for net zero? Recommendations for building a positive public discourse 2019 There is currently a lack of research into communicating the concept of net zero and why it is needed, but existing insights on climate change communication suggest the phrase net zero is a technical one that will not resonate well with the public. The purpose...
Communicating Climate Change and Energy with Different Audiences in Alberta 2019 In this report we explore additional language that speaks to the values and identities of different audiences within Alberta. The report includes narratives tailored to each audience – what communicators call “sub-narratives”. The sub-narratives are intended to sit within the larger meta- narrative from Report I, giving the latter...
Communicating Climate Change and Energy in Alberta 2018 This guide is intended to provide practical guidance for climate and energy communicators about what language works well and – crucially – what language might pose an obstacle for communicating with any specific group. This first volume is concerned with finding the language that works best across Albertan society by helping to...
Framing Nature Toolkit 2018 Our wildlife matters…but so do our words. This guide will show that our choice of words is just as important as any other decision we make in conservation. The guide will explain what framing is and how we can use it to create a better world for wildlife. If we communicate with an understanding of framing...
Communicating Decentralised Renewable Energy to Financiers and Senior Policymakers: A Guide for Campaigners and Non-Governmental Organisations 2018 Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development...
Which request creates the most diet change?: A Reanalysis 2017 This document presents a reanalysis of the data and the conclusions reported on September 20, 2015, by Humane League Labs in the blog post titled Report: Which request creates the most diet change and an accompanying report titled Report: Does Encouraging The Public To “Eat Vegan,” “Eat Vegetarian,” “Eat Less...
Communicating Climate Change in India 2017 A large body of research shows that people need to understand climate change as a narrative, containing their own language and shaped by their own values and experience. Most climate change language however is dry, technical or too based in the campaign culture of the Global North. To date, there has been very little...
Let’s Talk Faith & Climate: Communication Guidance for Faith Leaders 2017 Let’s Talk Faith and Climate: Communication Guidance for Faith Leaders is designed to be useful to both experienced and novice climate change and faith communicators. This guide synthesizes the latest academic research and message testing on climate communications from across the social sciences into a practical guide to support...
Public engagement with climate change post-Brexit: a centre-right perspective 2017 To accompany this year’s UK Climate Coalition Show the Love campaign, which we helped shape, we’ve created a new practical guide, “Public engagement with climate change post-Brexit: a centre-right perspective”, in collaboration with the Climate Coalition. Many climate campaigners and communicators consistently state that they struggle to have conversations with...
Let’s Talk Health and Climate: Communication Guidance for Health Professionals 2016 Now is the time for health professionals to elevate our climate leadership throughout our organizations, communities, and nation. Health can be a game-changing driver for climate solutions. The 2015 Lancet Commission Report, the American Public Health Association, and an ever-growing number of health professionals concur—climate change represents the biggest...
