Resources for Environmental and Sustainability Communicators
There is currently a lack of research into communicating the concept of net zero and why it is needed, but existing insights on climate change communication suggest the phrase net zero is a technical one that will not resonate well with the public. The purpose of this report is to test these assumptions, and make recommendations on the best ways...
In this report we explore additional language that speaks to the values and identities of different audiences within Alberta. The report includes narratives tailored to each audience – what communicators call “sub-narratives”. The sub-narratives are intended to sit within the larger meta- narrative from Report I, giving the latter greater nuance and speci c meaning.
This guide is intended to provide practical guidance for climate and energy communicators about what language works well and – crucially – what language might pose an obstacle for communicating with any specific group. This first volume is concerned with finding the language that works best across Albertan society by helping to find common ground across very different positions. This...
Our wildlife matters…but so do our words. This guide will show that our choice of words is just as important as any other decision we make in conservation. The guide will explain what framing is and how we can use it to create a better world for wildlife. If we communicate with an understanding of framing we are more likely...
Effective communications requires reflecting and responding to different audiences, and tailoring messaging to the values of each audience. NGOs and financiers have different values and therefore use different narratives, often with entirely different vocabularies. Policymakers – especially those in government and multilateral development agencies – tend to sit between the two sectors, adopting some of the NGO concerns about social...
This document presents a reanalysis of the data and the conclusions reported on September 20, 2015, by Humane League Labs in the blog post titled Report: Which request creates the most diet change and an accompanying report titled Report: Does Encouraging The Public To “Eat Vegan,” “Eat Vegetarian,” “Eat Less Meat,” or “Cut Out Or Cut Back On” Meat And...
A large body of research shows that people need to understand climate change as a narrative, containing their own language and shaped by their own values and experience. Most climate change language however is dry, technical or too based in the campaign culture of the Global North. To date, there has been very little research into effective climate change communications...
Let’s Talk Faith and Climate: Communication Guidance for Faith Leaders is designed to be useful to both experienced and novice climate change and faith communicators. This guide synthesizes the latest academic research and message testing on climate communications from across the social sciences into a practical guide to support meaningful discussions on climate change and faith among individuals and groups....
To accompany this year’s UK Climate Coalition Show the Love campaign, which we helped shape, we’ve created a new practical guide, “Public engagement with climate change post-Brexit: a centre-right perspective”, in collaboration with the Climate Coalition. Many climate campaigners and communicators consistently state that they struggle to have conversations with people of centre-right values – in response, our new guide...
Now is the time for health professionals to elevate our climate leadership throughout our organizations, communities, and nation. Health can be a game-changing driver for climate solutions. The 2015 Lancet Commission Report, the American Public Health Association, and an ever-growing number of health professionals concur—climate change represents the biggest public health threat facing America and the world. The impacts are...
