Eight Principles for Effective and Inviting Climate Communication
Author(s): Rakhim Rakhimov, Brandon Schauer, Erik Thulin
Most people just don’t hear enough about climate change. For example, 66% of Americans hear about climate change in the media once a month or even less (explore the data here). In countries around the world, most people say they need more information about climate change. The more often people hear about climate, and the more diverse the trusted sources they hear it from, the stronger the message becomes. Climate change doesn’t just belong within the narrow band of climate journalism, nature documentaries, or environmental non-profits. Novels, music, movies, television, radio, advertising, community leaders, social media influencers play a role.
Rare, the Behavioural Insights Team, and Potential Energy Coalition have created a new resource outlining eight principles for effective and inviting climate communication. These science-based principles are easily digestible, yet specific enough to improve the effectiveness of what you’re aiming to convey.
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