Most people just don’t hear enough about climate change. For example, 66% of Americans hear about climate change in the media once a month or even less (explore the data here). In countries around the world, most people say they need more information about climate change. The more often people hear about climate, and the more diverse the trusted sources...
We have examined over 65 scientific papers, journalistic articles and surveys to learn what works in shifting individual behaviour. And we analysed 50 campaigns that try to address sustainable plastic use in some way, to see which of those techniques and concepts they are using, whether they have been effective, and why. These campaigns come from manufacturers, foundations or non-profits,...
The world has changed and climate advocates are having to change with it, adapting plans and campaigns to a profoundly new external environment. Timing and sensitivity are paramount in communicating climate change during Covid-19 – otherwise the climate sector risks undermining climate action for the long term. So what does the evidence say about how to engage people on climate...
When it comes to mainstreaming low-carbon lifestyles, why do we need to move from ‘nudge’ to ‘think’? How do we make sure we’re focusing on the behaviours and audiences that really matter? When does one sustainable behaviour lead to another? What role do positive social norms and authentic storytelling play? These are some of the questions brought together in a...
There is a growing appreciation of the need to engage the public around climate change, but how much do researchers and practitioners agree on how to go about this? How do they approach communicating climate change, and what are their motives for doing so? The Climate Communication Project aims to understand and evaluate existing expertise in the UK on communicating...
While governments and advocates have largely focused on the technological, economic and political changes needed to reduce greenhouse gas emissions, far less attention has been paid to engaging the public in the global response to climate change. What does it mean to live in a changing climate? How do public attitudes play into the global policy discourse on climate change?...
This document presents a reanalysis of the data and the conclusions reported by Humane League Labs on January 25, 2015, in the blog post titled Report: Which farm animal photos are most likely to inspire people to eat vegan? Using regression analysis of the provided data, our reanalysis finds that photos of sick or injured animals, large groups of animals,...
This document presents a reanalysis of the data and the conclusions reported on September 20, 2015, by Humane League Labs in the blog post titled Report: Which request creates the most diet change and an accompanying report titled Report: Does Encouraging The Public To “Eat Vegan,” “Eat Vegetarian,” “Eat Less Meat,” or “Cut Out Or Cut Back On” Meat And...
A large body of research shows that people need to understand climate change as a narrative, containing their own language and shaped by their own values and experience. Most climate change language however is dry, technical or too based in the campaign culture of the Global North. To date, there has been very little research into effective climate change communications...
Last year, Climate Tracker produced toolkits to help journalists, writers, and other communicators write about climate change and publish it in media. But, we couldn’t help ask ourselves: what makes climate change communication effective? How do we deal with climate skeptics? And how can we communicate climate science clearly? We decided to come up with a new toolkit to try...
