Tagged: behaviour

Communicating Climate Change in India

Communicating Climate Change in India 2017 A large body of research shows that people need to understand climate change as a narrative, containing their own language and shaped by their own values and experience. Most climate change language however is dry, technical or too based in the campaign culture of the Global North. To date, there has been very little...

Fear Doesn’t Work and Other Lessons on Climate Change Communication

Fear Doesn’t Work and Other Lessons on Climate Change Communication 2017 Last year, Climate Tracker produced toolkits to help journalists, writers, and other communicators write about climate change and publish it in media. But, we couldn’t help ask ourselves: what makes climate change communication effective? How do we deal with climate skeptics? And how can we communicate climate science clearly?...