Communicating climate change during the Covid-19 crisis: what the evidence says 2020 The world has changed and climate advocates are having to change with it, adapting plans and campaigns to a profoundly new external environment. Timing and sensitivity are paramount in communicating climate change during Covid-19 – otherwise the climate sector risks undermining climate action for the long term. So...
Let’s Talk Health and Climate: Communication Guidance for Health Professionals 2016 Now is the time for health professionals to elevate our climate leadership throughout our organizations, communities, and nation. Health can be a game-changing driver for climate solutions. The 2015 Lancet Commission Report, the American Public Health Association, and an ever-growing number of health professionals concur—climate change represents the biggest...
Let’s Talk Communities and Climate: Communication Guidance for City and Community Leaders 2016 Last year’s entry into force of Paris Climate Agreement was a crucial step forward in the efforts to transform communities around the globe to low-carbon, climate-resilient societies. The year 2016 also saw the conclusion of HABITATIII and the adoption of the New Urban Agenda, which defines comprehensive...
Let’s Talk Climate: Messages to Motivate Americans 2015 It’s time to start a new conversation on climate. It’s no longer a special interest of the environmental groups – it’s becoming a personally relevant public interest for all of us. The long-predicted realities of climate change are upon us now. We need to address the causes and consequences of unprecedented increases...
The Buzz on Buzzwords: Do Americans get the sustainability jargon you’re using – and does it make them want what you’re selling? 2015 It’s 2015, and green is exponentially more mainstream these days. It’s a selling point for many major global brands. It’s plastered all over product packaging. It’s the star of Super Bowl ads aimed at the American heartland....
Is One Message or Multiple Messages More Effective For Inspiring People To Reduce Meat Consumption? 2014 The goal of this study was to assess whether presenting a single, focused message about why one should go vegetarian is more or less effective than presenting multiple messages in inspiring people to reduce or cease consumption of animal products. For example, is a...
