Tagged: health

The Buzz on Buzzwords: Do Americans get the sustainability jargon you’re using – and does it make them want what you’re selling?

It’s 2015, and green is exponentially more mainstream these days. It’s a selling point for many major global brands. It’s plastered all over product packaging. It’s the star of Super Bowl ads aimed at the American heartland. And we all know (and may be a little weary of) the lingo that goes with environmental marketing: Green. Eco-friendly. Sustainable. To say...