Communicating Climate Change and Energy with Different Audiences in Alberta
Category: Reports
Source: Climate Outreach
Author(s): George Marshall, Amber Bennett
Year: 2019
Excerpt:
In this report we explore additional language that speaks to the values and identities of different audiences within Alberta. The report includes narratives tailored to each audience – what communicators call “sub-narratives”. The sub-narratives are intended to sit within the larger meta- narrative from Report I, giving the latter greater nuance and speci c meaning.
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