Communicating Effectively With The Centre-Right About Household Energy-Efficiency And Renewable Energy Technologies
Category: Guides and Reports
Source: Climate Outreach
Author(s): Adam Corner, George Marshall, Jamie Clarke
Year: 2016
Excerpt:
With continuing political polarisation around climate change and energy issues, there is an urgent need to reflect the views of centre-right citizens accurately and build communications around their values. There is no inherent reason why climate change and the centre-right should be incompatible. However, there has long been a vacuum where a coherent and compelling conservative narrative on climate change should be. This report presents the findings of the first rigorous social research in Britain to explore how centre-right citizens engage with different language and framing on energy and climate change, building on previous reports in our centre-right programme. It is based on narrative workshops with communities in both urban and rural locations, interviews with key stakeholders (including Lord Deben, Ben Goldsmith and Simon Roberts) and a literature review.
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