language – Page 2 – Talk•Eco

December 1, 2016

Let’s Talk Communities and Climate: Communication Guidance for City and Community Leaders

Last year’s entry into force of Paris Climate Agreement was a crucial step forward in the efforts to transform communities around the globe to low-carbon, climate-resilient societies. The year 2016 also saw the conclusion of HABITATIII and the adoption of the New Urban Agenda, which defines comprehensive guidance on integrated sustainable urban and territorial development. Meanwhile, the biodiversity agenda advanced...

Guides / Reports

December 1, 2016

Let’s Talk Climate: Messages to Motivate U.S. Latinos

Successful climate messaging that targets Latinos depends not only on choosing the right messenger, but also on understanding and connecting with distinct Latino views and values. Simply translating a message into Spanish isn’t enough – Spanish words and phrases do not always translate directly into English and vice versa. To be effective, the message must be culturally relevant. This research...

Guides

May 17, 2016

Animals and Media: A Style Guide for

We created these style guidelines for media practitioners in the professions of journalism, entertainment media, advertising, and public relations to offer concrete guidance for how to cover and represent nonhuman animals in a fair, honest, and respectful manner in accordance with professional ethical principles. Given the scope of industrialized animal oppression and environmental crisis globally, we believe fellow animals, as...

Guides

January 1, 2016

Faith & Climate Change: A guide to talking with the five major faiths

Faith shapes the values and behaviour of billions of people. In 2015 there was a surge in action on climate change from faith groups – and with more than 8 in 10 people worldwide identifying with a faith, we need to keep that momentum going. For climate communicators both within and outside faith communities, there is a need to better...

Reports

November 1, 2015

Which request creates the most diet change?

This study examined whether the kind of request a person receives to reduce their animal product consumption leads to different amounts of real change. Participants received a pamphlet that made one of four requests: to eat vegan, eat vegetarian, “eat less meat,” or “cut out or cut back on” meat and animal products (which we refer to here as a...

Guides

October 1, 2015

Making the Case: Winning Messaging for Energy Efficiency

Americans love energy efficiency. Poll after poll shows that overwhelming majorities of Americans have positive feelings about energy efficiency. So why aren’t there more policies in place to support this popular clean energy strategy? The answer also lies in those polls: While energy efficiency is viewed positively, people generally think it should be an issue of personal responsibility—not an objective...

Reports

September 20, 2015

Is Animal Cruelty, Environmental or Purity (“Abolitionist”) Messaging More Effective At Inspiring People To Change Their Diet?

In this study, we compared different messages intended to persuade people to consider reducing or cutting out animal product consumption. Specifically, we compared animal cruelty vs. purity (“abolitionist”) messages, and animal cruelty vs. environmental messages. While some may reason that the purity message is clearer and philosophically correct and thus should be more compelling, this does not imply that the...

Guides / Reports

January 1, 2015

Let’s Talk Climate: Messages to Motivate Americans

It’s time to start a new conversation on climate. It’s no longer a special interest of the environmental groups – it’s becoming a personally relevant public interest for all of us. The long-predicted realities of climate change are upon us now. We need to address the causes and consequences of unprecedented increases in droughts, floods, wildfires, extreme weather and related...

Guides / Reports

January 1, 2015

The Buzz on Buzzwords: Do Americans get the sustainability jargon you’re using – and does it make them want what you’re selling?

It’s 2015, and green is exponentially more mainstream these days. It’s a selling point for many major global brands. It’s plastered all over product packaging. It’s the star of Super Bowl ads aimed at the American heartland. And we all know (and may be a little weary of) the lingo that goes with environmental marketing: Green. Eco-friendly. Sustainable. To say...

Guides

January 1, 2013

Common Cause for Nature: A practical guide to values and frames in conservation

This guide offers recommendations for the conservation sector and others on how to ensure their work strengthens the values that motivate people to protect and enjoy nature. Part of a longer report produced in collaboration with 13 UK conservation organisations, it is based on original analysis of these groups’ communications, workshop discussions, survey responses and in-depth interviews…. Psychologists, advertisers and...

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Let’s Talk Communities and Climate: Communication Guidance for City and Community Leaders

Let’s Talk Climate: Messages to Motivate U.S. Latinos

Animals and Media: A Style Guide for

Faith & Climate Change: A guide to talking with the five major faiths

Which request creates the most diet change?

Making the Case: Winning Messaging for Energy Efficiency

Is Animal Cruelty, Environmental or Purity (“Abolitionist”) Messaging More Effective At Inspiring People To Change Their Diet?

Let’s Talk Climate: Messages to Motivate Americans

The Buzz on Buzzwords: Do Americans get the sustainability jargon you’re using – and does it make them want what you’re selling?

Common Cause for Nature: A practical guide to values and frames in conservation

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