Which request creates the most diet change?
Category: Reports
Source: Human League Labs
Author(s): Sabine Doebel, Susan Gabriel, Nick Cooney
Year: 2015
Excerpt:
This study examined whether the kind of request a person receives to reduce their animal product consumption leads to different amounts of real change. Participants received a pamphlet that made one of four requests: to eat vegan, eat vegetarian, “eat less meat,” or “cut out or cut back on” meat and animal products (which we refer to here as a combination message). In addition, we included a control group that did not receive a booklet.
All participants completed a brief questionnaire about their diet before reading the pamphlet, a brief questionnaire on intent to change their diet after reading the pamphlet, and another brief questionnaire about their diet during a follow-up survey given two to four months after they received the booklet.
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