campaigns – Page 2

January 1, 2017

Public engagement with climate change post-Brexit: a centre-right perspective

To accompany this year’s UK Climate Coalition Show the Love campaign, which we helped shape, we’ve created a new practical guide, “Public engagement with climate change post-Brexit: a centre-right perspective”, in collaboration with the Climate Coalition. Many climate campaigners and communicators consistently state that they struggle to have conversations with people of centre-right values – in response, our new guide...

Guides

January 1, 2017

Fear Doesn’t Work and Other Lessons on Climate Change Communication

Last year, Climate Tracker produced toolkits to help journalists, writers, and other communicators write about climate change and publish it in media. But, we couldn’t help ask ourselves: what makes climate change communication effective? How do we deal with climate skeptics? And how can we communicate climate science clearly? We decided to come up with a new toolkit to try...

Reports

October 13, 2016

Climate Visuals: Towards a new visual language for climate change: An evidence-based Briefing for COP22 and beyond.

Despite the energy and resources our community dedicates to communication strategies for written and spoken campaign materials, the amount of research on how to effectively engage people using visual images of climate change is much more limited. As a result, an easily-recognisable climate change iconography has taken root over the past 25 years. This narrow visual vocabulary still determines climate...

Guides / Reports

August 17, 2016

Communicating drought risk in a changing climate

This initial briefing paper summarises research and expertise on public communication of drought risks in a changing climate. We explore the difficulties involved in building understanding and engagement with the sometimes complex issues surrounding climate change and drought in the UK. The report outlines how communicators can best respond to these challenges. These lessons are intended to support delivery of...

Guides

January 1, 2016

Faith & Climate Change: A guide to talking with the five major faiths

Faith shapes the values and behaviour of billions of people. In 2015 there was a surge in action on climate change from faith groups – and with more than 8 in 10 people worldwide identifying with a faith, we need to keep that momentum going. For climate communicators both within and outside faith communities, there is a need to better...

Guides / Reports

January 1, 2016

Communicating Effectively With The Centre-Right About Household Energy-Efficiency And Renewable Energy Technologies

With continuing political polarisation around climate change and energy issues, there is an urgent need to reflect the views of centre-right citizens accurately and build communications around their values. There is no inherent reason why climate change and the centre-right should be incompatible. However, there has long been a vacuum where a coherent and compelling conservative narrative on climate change...

Guides

January 1, 2016

Climate Solutions for a Stronger America: A Guide for engaging and winning on climate change and clean energy v2.1

This guide is for leaders and citizens determined to push back against fossil fuel’s tight grip on American energy policy and to move our country forward – to catalyze leadership and action toward a clean energy future and a safer climate. First developed in 2012, this message guide has been used as the foundation for a wide range of high-...

Guides / Reports

January 1, 2016

Fostering and Communicating Sustainable Lifestyles

The goal of this report is to further the understanding of sustainable lifestyles and accelerate their widespread adoption. The report does so by identifying elements to consider when developing sustainable lifestyle and related initiatives, and by providing guidance for effective communication, framing and engagement strategies. Fostering and Communicating Sustainable Lifestyles intentionally links the discussion of sustainable lifestyles to best practices...

Guides / Reports

January 1, 2016

Climate Visuals

Every day, thousands of images of climate change are shared around the world. But while research on the verbal and written communication of climate change has proliferated, our understanding of how people interpret visual images of climate change is limited to a much smaller number of academic studies, which do not provide much in the way of practical guidance for...

Guides

January 1, 2016

15 Steps to Create Effective Climate Communications

If the prospect of changing someone’s mind sounds daunting (or just plain impossible), don’t worry – we can help. Our new messaging guide, 15 Steps to Create Effective Climate Communications, offers a simple and comprehensive approach to creating messages that resonate. Whether you’re making a case for starting a climate task force at your organization, asking your city council to...

Tagged: campaigns

Public engagement with climate change post-Brexit: a centre-right perspective

Fear Doesn’t Work and Other Lessons on Climate Change Communication

Climate Visuals: Towards a new visual language for climate change: An evidence-based Briefing for COP22 and beyond.

Communicating drought risk in a changing climate

Faith & Climate Change: A guide to talking with the five major faiths

Communicating Effectively With The Centre-Right About Household Energy-Efficiency And Renewable Energy Technologies

Climate Solutions for a Stronger America: A Guide for engaging and winning on climate change and clean energy v2.1

Fostering and Communicating Sustainable Lifestyles

Climate Visuals

15 Steps to Create Effective Climate Communications

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