Take a look at our new Common Cause Communication Toolkit, which comprises a book and a series of other downloadable resources. The Toolkit presents a set of practical principles for crafting Common Cause Communications, each built on a solid research foundation. These principles are then applied to a range of different examples of charity communications – in crafting communications, campaigns...
Public concern is crucial to the success of action on social and environmental causes. Neither government nor business can respond adequately to today’s profound social and environmental challenges without experiencing far wider public acceptance of the need for ambitious change, and far more vocal public demand for such change. It is crucial, therefore, that organisations working to help advance these...
In the summer of 2013, Humane League Labs carried out a large-scale survey of vegans, vegetarians, semi-vegetarians, and omnivores to learn the demographic and diet change patterns of each group. With over 3,000 respondents, including over 1,500 vegans and vegetarians, the survey was the largest of its kind ever carried out. The goal of the survey was to enable vegan advocacy organizations to create more...
Engaging meaningfully with a diverse range of individuals and organisations is one of the biggest challenges surrounding climate change adaptation. To help address this issue, COIN has teamed up with Adaptation Scotland, a programme funded by the Scottish Government to help the country address and prepare for the impacts of climate change, to produce a practical ‘how-to’ guide on values-based...
This guide offers recommendations for the conservation sector and others on how to ensure their work strengthens the values that motivate people to protect and enjoy nature. Part of a longer report produced in collaboration with 13 UK conservation organisations, it is based on original analysis of these groups’ communications, workshop discussions, survey responses and in-depth interviews…. Psychologists, advertisers and...
This report offers recommendations for the conservation sector and others on how to ensure their work strengthens the values that motivate people to protect and enjoy nature. Produced in collaboration with thirteen UK conservation organisations, it is based on original analysis of these groups’ communications, workshop discussions, survey responses and in-depth interviews…. Although unflinching about the scale of the conservation...
This report presents an overview of the results of research conducted with a pool of volunteers from Cardiff, Wales, for whom extrinsic (or more materialistic) values were held to be particularly important by comparison to the UK population at large. This research focused on the effects of asking participants in the study to reflect for a few minutes on why...
This report argues that modern advertising’s impact on British culture is likely to be detrimental to our wellbeing, and may well exacerbate the social and environmental problems that we collectively confront. The balance of evidence points clearly in this direction. The standard defences of the advertising industry can be summarised in three assertions, which, taken together, reflect the main industry...
Since 2009, we have been suggesting that there is a potential danger in those aspects of the Value Modes approach which argue that campaigners should attempt to motivate pro-environmental behaviour by connecting such behaviours to aims like money, image, and status. We have carefully grounded the case that we have advanced in the peer-reviewed scientific literature on values. Because some...
A clear, concise and easily-digestible summary of the relevant research on values and frames and its implications, emphasizing the importance of civil organizations working together to foster more ‘intrinsic’ values in society…. In both action and thought, people are affected by a wide range of influences. Past experience, cultural and social norms, and the money at our disposal are some...
