Is Animal Cruelty, Environmental or Purity (“Abolitionist”) Messaging More Effective At Inspiring People To Change Their Diet?
In this study, we compared different messages intended to persuade people to consider reducing or cutting out animal product consumption. Specifically, we compared animal cruelty vs. purity (“abolitionist”) messages, and animal cruelty vs. environmental messages. While some may reason that the purity message is clearer and philosophically correct and thus should be more compelling, this does not imply that the...
