When it comes to mainstreaming low-carbon lifestyles, why do we need to move from ‘nudge’ to ‘think’? How do we make sure we’re focusing on the behaviours and audiences that really matter? When does one sustainable behaviour lead to another? What role do positive social norms and authentic storytelling play? These are some of the questions brought together in a...
The goal of this report is to further the understanding of sustainable lifestyles and accelerate their widespread adoption. The report does so by identifying elements to consider when developing sustainable lifestyle and related initiatives, and by providing guidance for effective communication, framing and engagement strategies. Fostering and Communicating Sustainable Lifestyles intentionally links the discussion of sustainable lifestyles to best practices...
