Connecting on Climate: A Guide to Effective Climate Change Communication
Category: Guides
Source: ecoAmerica
Author(s): Center For Research On Environmental Decisions, EcoAmerica
Year: 2014
Excerpt:
The guide, which includes research from a range of social science fields including psychology, anthropology, communications, and behavioral economics, is designed to be useful for experienced and novice communicators alike. Included in the guide are strategies to boost engagement, common mistakes to avoid, and best practices that organizations have used to meaningfully engage individuals and groups on climate change.
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