Communicating Climate Change: What You Can Do
Category: Guides
Source: BBC: Media Action
Author(s): BBC Asia
Year: 2013
Excerpt:
Our data is just the beginning of the story – it’s what you do with it that matters. Climate Asia aims to enable anyone, from governments and donors to the media and NGOs, to use what we have learned to develop your own communication to meet the public’s needs. We have created two practical tools to help you analyse what you are already doing and explore ideas for developing your strategy further, or to create a brand new communication strategy. The Toolkit presents a framework for designing an effective communication strategy, including practical guidance, tips and activities. The guide is based on a collaborative approach, enabling you to work with audiences and partners to develop your strategy together. The Climate Change Communication Cards are practical tools to use with the guide when working together to create your communication strategy.
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