Category: Guides

Source: Breakthrough Strategies & Solutions

Author(s): Kathy Washienko, Betsy Taylor

Year: 2014

Excerpt:

This user friendly playbook provides a messaging triangle that speaks to the urgent need to act as well as to the promise of climate solutions. From 2009 – 2012, there was palpable silence on the climate issue in the U.S. We decided that this had to change. We assembled climate communications experts and developed a guide and communications training program to help candidates for local and federal office as well as private and public sector leaders effectively talk about the threat of climate change and the promise of clean energy. We commissioned polling and developed an evidence-based core messaging triangle designed to appeal to sympathetic but unengaged citizens.

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